Big Brother is most unpredictable and exciting TV programme there is
"Big Brother is most unpredictable and exciting TV programme there is"
No, that's not my take of the biggest pile TV dog shit to have emerged in recent years. That's what James Kydd, Virgin Media's managing director of marketing said in a statement today, confirming that Virgin Media is the new sponsor of Big Brother.
Kydd said: "Big Brother has always come under the spotlight and courted a lot of attention.
"Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."
If he fucking serious? This from a guy who is responsible for marketing cable TV to millions of potential customers in the UK.
We're all screwed if this so-called 'industry player', has anything to do with our viewing.
| Article Keywords : virgin media, James Kydd, big brother |
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